Saturday, August 28, 2010

“Diamonds For A Cure(R) by Neda Behnam: One of Four Jewelry Designers Selected for The - PR Inside” plus 1 more

“Diamonds For A Cure(R) by Neda Behnam: One of Four Jewelry Designers Selected for The - PR Inside” plus 1 more


Diamonds For A Cure(R) by Neda Behnam: One of Four Jewelry Designers Selected for The - PR Inside

Posted: 27 Aug 2010 10:33 AM PDT

2010-08-27 19:36:03 - NEW YORK, NY -- (Marketwire) -- 08/27/10 -- In a Modern Love twist relying on technology and online Facebook votes, The Today Show's wedding event is in full cyber swing. Diamonds For A Cure® by Neda Behnam is one of four prestigious jewelry designers selected by NBC's The Today Show to take part in the network's live, on-air annual wedding event, providing bridal rings to one lucky couple.

Finalists Melissa and Jeremy now await the public's voting selection. Over the next 4 days the general public is invited to cast its votes online on TODAY's website and Facebook, choosing from Diamonds For A Cure by Neda Behnam, Neil Lane, Brilliant Earth, and Asprey. The designer to receive the most votes will provide the wedding bands to the lucky couple for their September 30 nuptials.

Presented for voting from Neda Behnam's Diamonds For A Cure (DFAC)® bridal collection is a handcrafted woman's platinum band with seven princess-cut diamonds and a man's handcrafted, platinum, comfort fit band with two round diamonds. Interestingly, DFAC donates a portion of all jewelry sales to cancer research.

"As a designer and the CEO of Diamonds For A Cure," said Behnam, "I am thrilled to have been selected. Being showcased alongside historical and internationally known brands presents a wonderful opportunity for DFAC, which is a relatively new jewelry brand," added Behnam.

Does she think she will be chosen? "For me it is more about giving back," said Behnam. "While I am pleased to support this wonderful young couple, at the same time my heart directs me to do all that I can to save lives by supporting cancer research. This promotion has already enabled me to reach out to nearly five million viewers with the DFAC message of supporting a cause. To me, this is what it's all about. This is a great event. The jewelry is beautiful, but ultimately it's all about a great cause," added Behnam.

Neda Behnam, founder of Diamonds For A Cure, is an award-winning expert goldsmith with over 30 years' experience. She is also a breast cancer survivor who uses her exceptional talent to craft unique diamond jewelry for a cause. A percentage of all DFAC sales go to the philanthropic organization Stand Up to Cancer®. An active voice for a cure, Behnam believes "diamonds are precious, so is life."

Celebrities making a statement by wearing DFAC include Reba McEntire, Paula Abdul and Samantha Harris, among many others. For more information on DFAC, visit www.diamondsforacure.com : . To cast your vote for DFAC, visit today.msnbc.msn.com/ :

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Contact:
Christine King
TMG International
310.887.7077
ck@tmginternational.com :

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How to sell your gold and diamond jewelry - Orlando Sentinel

Posted: 26 Aug 2010 12:55 AM PDT

All you need to do is turn on the television, listen to the radio or walk past a jewelry mall to know. "The scrap jewelry market is huge, huge, huge," says Reyne Haines, an appraiser who specializes in 20th century decorative arts.

Have an old wedding band or other valuable piece cluttering up your jewelry box?

We asked Haines for her advice on how to appraise, consign, sell it on your own or mail it in to one of the many gold-buying companies that have sprung up out of the ether in recent months.

What if you don't even know what you've got? How can you tell that your jewelry is real?


If you don't know and you're looking to sell these things yourself, there are gold testers and diamond testers you can buy on the Internet. There are also scales so you can weigh things. Gold is going to be marked. Depending on what karat it is, it should be a certain color and weight.

There's no easy way for me to tell you how to tell a diamond from a fake. A diamond tester is the best place to start. The diamond tester won't tell you the clarity or the color, but it will get you started. The smaller diamonds, the clarity and the color don't matter so much because they're small. It starts to make a difference when you're taking about diamonds that are a carat or more.

Is it a good idea to hire an appraiser?

Let's say you inherited your grandmother's really nice watch loaded with diamonds. If it's what looks like a great piece or is big in size of diamonds, you might want to contact a local appraiser. Don't tell them you want insurance value, because insurance value is inflated. Tell them you want to know the current resale price of your item: What should I expect to get for it if I sell it today? You need to spend whatever the cost is to have it appraised so you're clear on what it is you're selling.

What you want to do if you're selling it on your own is make sure you have all the factual information about that item up front. Find out the color of the stone, the carat weight, what kind of gold it is, what period it was made, and you can try to sell it on your own online at a place like EBay or Craigslist. I would always try that route before I would go to a dealer.

How do you find a good appraiser?

Sometimes appraisers are generalists. If you're looking to have jewelry appraised and you go to somebody that specializes in jewelry, you shouldn't have a problem with it not being appraised correctly.

What about consigning a piece to a dealer?

It would be best to go to the Internet and reach out to people who specialize in estate jewelry to see if they'll take your piece on consignment. If they take your piece, they're going to go after the most money for you because the more they make for you, the more they make themselves. With my shops, I take things valued at $500 and more.

So many companies are popping up to take our unwanted gold jewelry off our hands, how do you know which will give you the best value?

They're businesses, and they have to make a profit, so they're going to pay a wholesale price, not a retail price. My best suggestion is that you go on the Internet and find out what gold is trading for so you know what it's worth.

susan.carpenter@latimes.com

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